The first creative expression of Visit Panama’s Live for More platform, Follow the Call was designed to spark curiosity in a select audience drawn to culture, nature, and purpose-led travel. Using dance as a metaphor for Panama’s magnetic pull, the campaign follows a few who feel compelled to explore—led by the call of Blue Macaws in the rainforest, the rhythm of Indigenous traditions, and the dual coasts of the Pacific and Caribbean.

The videos generated 20M+ views, 30% more web traffic, and 30% growth in social engagement.

Services: Campaign ideation, pitching, pre-production, on-set direction, post-production direction, design, photography.