We developed a series of narrative films to promote Visit USA’s travel itineraries as part of their ongoing “United Stories” campaign. Our narrative approach focused on destination-led stories featuring unique international travelers on purposeful journeys. The creative direction emphasized highly textural, artistic, and rich-in-color docu-style films that painted a vivid yet authentic picture of each destination. Extensive research and coordination went into scouting distinctive locations and casting real people to tell their stories. 

The overall campaign generated 1.1B impressions, 107% higher engagement, and 1.13M new visitors to the U.S.

Services: Story ideation, pitching, pre-production, casting research, location research, and post-production direction.