We developed a series of narrative films to promote Visit USA’s travel itineraries as part of their ongoing “United Stories” campaign. Our narrative approach focused on destination-led stories featuring unique international travelers on purposeful journeys. The creative direction emphasized highly textural, artistic, and rich-in-color docu-style films that painted a vivid yet authentic picture of each destination. Extensive research and coordination went into scouting distinctive locations and casting real people to tell their stories. 

The campaign generated 1.1B impressions, 107% higher engagement, and 1.13M new visitors to the U.S.

Services: Story ideation, pitching, pre-production, casting research, location research, and post-production direction.