Client:

Pan Pacific
Hotels Group

13 flights, 8 Hotels, 4 Countries:
Around the World in 50 Days

Directed the creative vision for a global brand video project for Pan Pacific Hotels Group. We produced three distinct films for PPHG hotels across Asia, Europe, and Australia, along with a hero video that brought all the locations into one cohesive piece. Each film was crafted to reflect the unique essence of the hotels through thoughtful choices in cinematography, curated experiences, wardrobe, color, and sound. The project required deep research, tight coordination, and collaboration across time zones—brought to life by the hotel teams and our nimble, traveling crew of 4.

Services: Creative direction, design, pre-production, production, on set direction, stylist, post production direction, scripts.

Role: Freelance Creative Director

Beautiful Destinations 2024

Global Brand Video

PARKROYAL COLLECTION Hotels & Resorts

The look for this brand was all about capturing the calming beauty of green spaces and how they make people feel alive. We focused on the earthy aromas, the warmth of sunlight, and the serenity of water to evoke a sense of rejuvenation. Every element was crafted to showcase quiet, restorative moments that connect people to nature and themselves.

Pan Pacific Hotels & Resorts

This brand’s visual identity centered on the pinnacle of luxury—showing how elegance and sophistication could be felt in every detail. From the crisp scent of freshly pressed linens to the sparkle of champagne, every texture and tone was chosen to embody refined perfection. The aesthetic was about crafting a sensory journey that defined graceful living.

PARKROYAL Hotels & Resorts

The look here was designed to bring energy and culture to life, reflecting the vibrant and creative spirit of the brand. We wanted to show how every stay could immerse guests in the city’s pulse, blending vivid tones and dynamic compositions. It was all about illustrating a seamless mix of style, connection, and the excitement of local culture.