We developed the launch campaign for Arc & Iveagh’s debut outerwear collection, Odyssey of the Isles. The campaign introduced the brand through a cinematic hero film, vignette storytelling, and a curated photography library inspired by the landscapes and craftsmanship of the British Isles. The creative direction defined Arc & Iveagh’s visual language across film, photography, and social, framing the brand as a modern take on heritage menswear.

Services: Creative direction, design, strategy, scriptwriting, producing, pre-production, influencer outreach, social copywriting, social media management.