Content Creation

Alfa Romeo x
Lorena Saravia

Project:

As part of ARRANCA, a content series I pitched to Alfa Romeo through Alure Agency to connect the brand with voices across fashion, art, design, and culture, we featured Mexican designer Lorena Saravia ahead of her runway show at The Ritz-Carlton, Mexico City.

Filmed across three days of castings, fittings, interviews, and the runway show, I led the creative direction, storytelling, interview development, and filming.

Role: Director & Filmmaker

Alure Agency

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